A Look at Projects I’ve Worked On

Working in Ticketing

I’m a Senior Product Designer at AXS (Nov 2025–Present). Before that, I spent Nov 2016–Oct 2025 at Ticketmaster / Live Nation, growing from UI/UX Design Intern to Senior Product Designer and working across many parts of the business. This page shows a small sample of that work. For a deeper look at the details, let’s connect!

presale sign up pages (H2 2024)

A sign-up experience that helps limit traffic into artist presales. Fans register early to show they’d like to join the presale and can select up to a set number of shows, so no single person can try to get tickets to every date.

Why

Tickets are always a highly sought-after commodity. In the past, the site has been overwhelmed by people and bots trying to scoop up tickets. This sign-up limits overall traffic to put fans ahead of bots, and it gives the artist and the business a sense of demand for the upcoming presale or onsale based on how many people sign up. It also helps engineering teams prepare for the traffic influx.

How we did it

We created a dedicated page where fans pick the events they’re interested in. Since most fans don’t try to attend every show, we capped each account at a maximum number of selections. How it works is simple: select the events you’d like tickets for, sign in to your Ticketmaster account, then get notified on presale day and join the queue.

My role

Primary product design working on details of the experience and determining the easiest path for a fan to complete this task. Collaborating with engineering and product partners to solidify details on how a fan will easily understand this experience, while also improving the experience on the backend. So when it comes to clients creating these pages, it’s an easy to follow creation process.

Phone screen titled “You’re registered”, with a green check, a code field, and a list of selected shows.

ticketmaster business website (~2018)

A website showing business clients what Ticketmaster offers. It was a ground-up build of a brand-new site highlighting what clients get with Ticketmaster as their ticketing provider.

I worked with a good-sized team on wireframes and design and styling explorations, and helped deliver final designs for the initial build.

Desktop page titled “The best ticketing system”, with a concert crowd photo and rows of feature icons.

fxt - Fan experience templates (2018 - 2020)

This was a long effort to design and build a structured template for a variety of unique pages that exist in the ticketing business. Creating reusable components and modules that would exist with variants across the few templates. This includes artist/team pages, category pages, venue pages, and city pages.

I was heavily involved from start to finish: discovery, research, explorations, wireframing, component building and delivery, and detailed specs for engineering to build from.

Desktop artist page for the Los Angeles Lakers, with a dark header, event filters, and a list of upcoming games.

Data Vault (2017)

While working as an intern, I was tasked with a small team to create a central hub for data and analytics for the company to share amongst teams and executives to understand the business better. The problem was there were too many ways to share information and no easy way to find what you were looking for.

My role was wireframing and deciding the best navigation and structure to make it an easy experience to search, find, view, and read reports done by various areas of the business.

Analytics dashboard with a left sidebar, a line chart, and rows of metric cards.

Passkeys (2025)

A new product feature to strengthen the security of an account, while also drastically improving sign in successfulness. Seeing a drastic improvement of sign in success rates of accounts using passkeys.

Why

Ticketmaster was fresh off a data breach within the last year and sign in success rates were not where we wanted them to be. Introducing Passkeys was in efforts to improve both metrics at once and bringing the company further into the future of authentication.

How we did it

We followed the FIDO Alliance’s guidelines for implementing passkeys successfully from the start. We created a place to set up and manage passkeys, plus a clear way to use them once created. That gave us a solid foundation to build on as we improve the passkey experience and drive adoption across more channels.

My role

My role in this project leaned into doing a lot of the groundwork in research, discovery, and dictation on what the MVP output would be. Designing and creating a new security page for Ticketmaster to house passkeys and future additions to the marketplace.

Phone screens for adding a passkey, with a shield illustration and a prompt to create a passkey.

Personal Projects + More

Not every project here shows the full discovery, research, and design process. If you’d like to hear more, let’s connect!

FlyEats (2022)

A conceptual food delivery and locator app for airports. Flying is already stressful, but finding some good food shouldn’t be.

Destiny Conquest (2014)

A conceptual match 3 style game to accompany the main console game Destiny. Some assets were borrowed from the main game to conceptualize this experience.

Three phone screens of a match-three game: a hooded character, a grid of icons, and a level map.

Street League App (2015)

A concept app for the Street League competition. Follow the competition and the pros, watch their latest clips, and showcase your own skills as you grow as a skater and build a following.

XP (2016-2017)

A concept app inspired by my own experience: a love of video games that sometimes led to unhealthy habits. XP is about playing the games you already love while getting in shape, eating better, and earning rewards along the way.